Bring Amazon’s Best to Your Store: Why Buy With Prime is a Must-Have

Running a direct-to-consumer (DTC) brand is all about delivering an experience that keeps your customers coming back. You want things to be smooth, fast, and reliable—kind of like what Amazon has mastered. But what if you could give your customers that Amazon experience right on your own site?

That’s exactly what Buy With Prime (BWP) does. It lets you use your existing FBA inventory to fulfill orders on your DTC store, while your customers get to enjoy all the perks they love on Amazon, like fast delivery and easy checkout. Plus, the setup is simple, and it merges with your website’s existing flow, so shoppers barely notice the difference—except for how seamless it feels.

Let’s break it down.

So, What Exactly is Buy With Prime (BWP)?

Think of BWP as your shortcut to giving customers the convenience of Amazon Prime without leaving your store. Here’s how it works:

1. You’re already using Amazon’s FBA service to handle your inventory, right? Great. With BWP, that same inventory can fulfill orders placed directly on your website. No more juggling two stockpiles.
2. Your customers get to enjoy Prime benefits on your DTC site—yep, we’re talking free two-day shipping and super-easy returns.
3. Everything is tied together with an integrated cart, so your shoppers can add both BWP products and non-BWP products to the same checkout. No awkward jumping between carts—just one smooth experience.

Why Should You Care About BWP?

Here’s the thing: shoppers have certain expectations, and not meeting them means losing them. Simple as that. Let’s get into why BWP is a game-changer for your business.

1. Your FBA Inventory Can Work OvertimeWith BWP, your FBA inventory isn’t just sitting there for Amazon shoppers—it’s pulling double duty and serving your DTC orders too. You’re essentially giving your products more ways to reach people, without the headache of managing separate inventories.On top of that, consumer data shows that 63% of shoppers will ditch a retailer if shipping takes more than two days. And 80% of them wish more brands offered that two-day shipping option. With BWP, you’re not just meeting those expectations—you’re exceeding them.
2. Returns Are a BreezeNobody loves handling returns, but they’re a reality of online shopping. The average return rate hovers between 6% and 23%. The silver lining? BWP offers free returns, which not only makes life easier for your customers but also boosts your operational efficiency.
3. Consumers Trust AmazonPeople trust Amazon. With Amazon Pay, your customers can check out using their Amazon account, which they already know is secure and hassle-free. They’ll have that same confidence when they’re shopping on your site. Plus, if they’re Prime members, they’ll enjoy the same fast shipping perks they’ve come to expect.

Smooth Integration – No Headaches Here

Now, let’s talk about the tech side, because we know that matters too.

1. Multicart, One CheckoutWhether a customer’s buying a product with BWP or one of your non-BWP items, they only have to go through one checkout process. Everything stays integrated, which means less friction and more completed purchases.
2. Buy With Prime Unified AppTo make your life easier, the BWP Unified App helps you track and manage your orders, giving you one simple place to monitor what’s going on. It’s streamlined, and most importantly—it works.

Why PointStory is Your Go-To for BWP Integration

Integrating BWP into your DTC site shouldn’t be a headache—and that’s where we come in. At PointStory, we take care of the entire process for you, so you don’t have to sweat the small stuff. Here’s what we offer:

1. No Out-of-Pocket Cost for YouYep, you heard that right. We handle your integration for free. No hidden fees, no surprises.
2. End-to-End IntegrationWe’ll take care of the entire process, from start to finish, ensuring a seamless experience for both you and your customers.
3. We Test for SuccessWe run A/B tests to make sure your BWP integration is pulling its weight. Whether it’s boosting conversions, growing your topline, or meeting other DTC goals, we make sure it’s optimized for results.
4. Fast LaunchWe’ll have your first product up and running with BWP in 30 days or less. No long waits—just fast, effective results.

Final Takeaway

Buy With Prime is more than just another feature for your DTC store. It’s a way to offer your customers the fast, reliable experience they expect from Amazon, but on your own terms. By using your FBA inventory and leveraging Prime perks, you’re creating a seamless, trustworthy shopping experience that’s easy for customers—and even easier for you.

Ready to see the power of BWP in action? Let PointStory help you get started. We’re here to make sure your integration is smooth, fast, and effective. Let’s make your DTC site a place where your customers want to keep coming back.