Amazon Launches Advertising View By Product Report
Amazon has put a new advertising report into beta on advertising.amazon.com. This new view offers a look at advertising campaigns at the product level. You'll see rolled up metrics at the product level, and a breakdown of each campaign containing that product.
This is a quick view to see the performance by the product and to optimize at the product level.
Shifting budgets around depends on more than just metrics, as a sound strategy is still required. However, at a granular level, this is a good way to maximize the impact on spend.
To get to this report, navigate to advertising.amazon.com > Sponsored ads > Products. Let us know what you think of this new release from Amazon!