NOW-Proof Your Brand: Mastering Generative Engine Optimization (GEO) in the Age of AI Search
October 15, 2025
The bedrock of digital discovery is shifting. For years, our strategies have revolved around optimizing for clicks, driving traffic to owned properties, and capturing user attention on traditional Search Engine Results Pages (SERPs). But the ground beneath our feet is transforming at …
The Future of AI and Geopolitics
February 14, 2025
1. IntroductionArtificial Intelligence (AI) is no longer just a technological trend—it is a force shaping the geopolitical landscape. This was evident at the Artificial Intelligence (AI) Action Summit, held at the Grand Palais in France on February 10-11, 2025. Heads of State …
