From Being Found to Being Chosen: What AI-Driven Discovery Means for eCommerce Strategy
In the previous article, Forget SEO: 5 Surprising New Rules for Getting Found in the Age of AI Search, we laid out a clear reality: discovery is no longer driven by clicks, rankings, or backlinks alone. Visibility now depends on whether AI …
Forget SEO: 5 Surprising New Rules for Getting Found in the Age of AI Search
The digital landscape is shifting under our feet. For the first time in decades, the predictable world of search engine optimization is being completely upended. Analyst firm Gartner predicts a staggering 50% decrease in organic traffic from search by 2028, and many …
NOW-Proof Your Brand: Mastering Generative Engine Optimization (GEO) in the Age of AI Search
The bedrock of digital discovery is shifting. For years, our strategies have revolved around optimizing for clicks, driving traffic to owned properties, and capturing user attention on traditional Search Engine Results Pages (SERPs). But the ground beneath our feet is transforming at …
The Future of AI and Geopolitics
1. IntroductionArtificial Intelligence (AI) is no longer just a technological trend—it is a force shaping the geopolitical landscape. This was evident at the Artificial Intelligence (AI) Action Summit, held at the Grand Palais in France on February 10-11, 2025. Heads of State …
