From Being Found to Being Chosen: What AI-Driven Discovery Means for eCommerce Strategy
In the previous article, Forget SEO: 5 Surprising New Rules for Getting Found in the Age of AI Search, we laid out a clear reality: discovery is no longer driven by clicks, rankings, or backlinks alone. Visibility now depends on whether AI …
Forget SEO: 5 Surprising New Rules for Getting Found in the Age of AI Search
The digital landscape is shifting under our feet. For the first time in decades, the predictable world of search engine optimization is being completely upended. Analyst firm Gartner predicts a staggering 50% decrease in organic traffic from search by 2028, and many …
NOW-Proof Your Brand: Mastering Generative Engine Optimization (GEO) in the Age of AI Search
The bedrock of digital discovery is shifting. For years, our strategies have revolved around optimizing for clicks, driving traffic to owned properties, and capturing user attention on traditional Search Engine Results Pages (SERPs). But the ground beneath our feet is transforming at …
The Future of AI and Geopolitics
1. IntroductionArtificial Intelligence (AI) is no longer just a technological trend—it is a force shaping the geopolitical landscape. This was evident at the Artificial Intelligence (AI) Action Summit, held at the Grand Palais in France on February 10-11, 2025. Heads of State …
US CPG Industry Digital Advertising Trends for 2025: A Strategic Perspective for Growth Leaders
Executive Summary The US Consumer Packaged Goods (CPG) industry is set to spend nearly $50 billion on digital advertising in 2024, reaffirming its position as a leading driver of digital growth. At 16.5% of the digital ad spend pie, CPG brands remain …
The AI Transformation in E-commerce: How RUFUS and COSMO Are Changing the Game for Amazon Sellers
Introduction Artificial intelligence (AI) is reshaping e-commerce in ways that were unimaginable just a few years ago. Among the key players driving this transformation is Amazon, which continues to redefine the online shopping and selling experience through its advanced AI tools—RUFUS and …
How AI is Revolutionizing E-commerce: Must-Know Tools for Amazon Sellers
The e-commerce landscape is undergoing a seismic shift, and Artificial Intelligence (AI) is at the epicenter of this transformation. For Amazon sellers, adapting to AI isn’t just an option—it’s the key to thriving in a hyper-competitive marketplace. Here’s a detailed guide on …
Guide: How to Launch a new Brand in Ultra Competitive Space
Inspired by our latest success story of launching a brand within Amazon’s Luxury Beauty category, we reflected on the factors that contributed to its remarkable success. This reflection allowed us to refine our internal playbook, leverage lessons learned, and share actionable insights …
The AI Revolution in E-commerce: How RUFUS and COSMO Are Changing the Game for Amazon Sellers.
Introduction Artificial intelligence (AI) is reshaping e-commerce in ways that were unimaginable just a few years ago. Among the key players driving this transformation is Amazon, which continues to redefine the online shopping and selling experience through its advanced AI tools—RUFUS and …
An Introduction to Multichannel Fulfillment and Buy With Prime: Which Program Is Best for Your Business?
Managing multiple sales channels and meeting customer expectations for fast shipping can be challenging. Whether you’re selling on your own website, social platforms, or marketplaces, keeping up with logistics and maintaining a seamless customer experience is key to increasing sales and reducing …
