Content Strategy

Reach Globally with Amazon Translate

Amazon has recently launched the ability to auto-translate sponsored brands campaign taglines / headlines into the following native languages: English, Spanish, French, German, Hindi, and Simplified Chinese.  This feature was launched back in March, but with little fanfare, this is a feature that’s currently under-utilized.  This feature assists brands in launching sponsored brands in many countries without needing to hire additional localization / translation experts.  The cost savings and time savings of this feature is valuable, and with the lower CPC’s (cost per click) found in Sponsored Brands compared with Sponsored Products, it is something that sellers should take advantage of immediately.  And since it’s kicked off automatically, simply create a sponsored brand campaign in the respective country, and the rest will be taken care of for you automatically. 

You can continue creating SB campaigns as-is without any changes. You can choose to provide your own translated headline at any time; if you don’t provide one, Amazon-provided translation will be kicked off automatically.