Amazon's Choice Badge!
We have gained yet another Amazon's Choice badge for our client, this time in the pet supplies space! Amazon's Choice badge is an...
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Tik Yip
- 6 days ago
- 3 min
Part II — How the Human Touch and AI Increased YoY Revenue by 30% For Our Client
We increased YoY top-line Amazon sales by 30% for one of our clients during 2022's T5 period – Turkey 5, the five biggest sales days of...
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Tik Yip
- Jan 23
- 5 min
How We Combined AI with the Human Touch to Achieve 30% YoY Growth for Our Client — Part I
AI is on everyone's lips these days, but the point some people miss is that AI is a tool, not a replacement for the human touch. We...
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Tik Yip
- Jul 25, 2022
- 1 min
Occasionally We Rock So Hard, Amazon Recognizes Our Work
Through experimentation, data analysis, and adjusting to market trends, we trailblazed a path to profitable growth for our client...
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Tik Yip
- Apr 8, 2022
- 1 min
Cross-platform Marketing Analytics Available NOW!
Your data tells a story. We are the voice of your data. We are your (Point)story tellers. What is this?? We perform analytics that blend...
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Tik Yip
- Nov 1, 2021
- 1 min
PointStory and Amazon Ads To Host Co-Webinar November 11th, 2021 at 11am PST
Webinar Registration: https://us06web.zoom.us/webinar/register/3316352833944/WN_q5yAoQrQQDexR89ydbbiKw Hey Everyone! Amazon Ads and...
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Leszek Lekstan
- Oct 1, 2021
- 1 min
Finally! Support for Portfolios is now available for Sponsored Display campaigns.
Enabling portfolio support for Sponsored Display was one of the top ask from advertisers for a long time. The great news is Amazon...
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Tik Yip
- Jul 16, 2021
- 1 min
BIG NEWS! Amazon Introduces the “Brand Referral Bonus”
The Brand Referral Bonus is a new program launched on 7/15/2021 that allows US Seller Brand Owners to earn a bonus for product sales...
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Leszek Lekstan
- Jun 14, 2021
- 2 min
An overview of the Future of Amazon advertising - Summary
We recently had a chance to sit down with the Amazon Advertising team to discuss the vision of the platform and where it is headed. We...
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captaintikles
- Apr 21, 2021
- 3 min
SD - Views FAQ and tactical deep dive
Available to sellers enrolled in the Amazon Brand Registry, Sponsored Display re-engages audiences with ads on mobile, desktop, and apps...
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captaintikles
- Apr 19, 2021
- 2 min
Amazon Product Content Changes - March 2021
If you are selling on Amazon in the USA, a few rules have updated this March that may affect strategy on your product detail pages. Each...
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captaintikles
- Apr 14, 2021
- 2 min
SD vs DSP. Advantages and Disadvantages
Advantages of SD and DSP Amazon Advertising Services offers competitive campaign management advantages, no matter the scope of your...
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Tik Yip
- Apr 12, 2021
- 2 min
2021 Prime Day Calendar of Events
Amazon Advertising works best for you when you take advantage of exclusive promotions. Prime Day is approaching so consider some of these...
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Tik Yip
- Mar 8, 2021
- 2 min
Amazon DSP - A Tactical Approach To Building Audiences: Retargeting Audiences
Amazon Demand Side Platform (DSP) has developed into an unmatchable force in 2020. Advertisers can now optimize their brand campaigns...
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captaintikles
- Jan 22, 2021
- 2 min
Sponsored Display - Behavioral Audience Targeting LAUNCHED
In Late Q4, 2020, Amazon Advertising - Sponsored Display launched a new wave of behavioral Audience Targeting. Within the United States,...
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captaintikles
- May 16, 2020
- 1 min
Reach Globally with Amazon Translate
Amazon has recently launched the ability to auto-translate sponsored brands campaign taglines / headlines into the following native language
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